Star Air: Aviation SEO Service Portfolio
Industry
Aviation & Travel
Platform
Ticket Booking Website
Bussiness
Flight Ticket Booking Website
Services
Complete SEO Optimization for Airlines and Flight Booking Website Enhancement
About Client
Star Air is India’s leading regional airline operating under the UDAN (Ude Desh ka Aam Naagrik) scheme, connecting tier-2 and tier-3 cities across the country. Established by the Sanjay Ghodawat Group in 2017, Star Air commenced operations in January 2019 with Bengaluru’s Kempegowda International Airport as its primary hub. The airline operates Embraer 145LR aircraft and serves over 22 domestic destinations including popular routes like Bangalore to Hyderabad, Mumbai to Nashik, and Ahmedabad to Surat.
Star Air’s commitment to best regional connectivity, easy flight booking options, premium in-flight services, and reliable flight services has positioned them as a preferred choice for travelers seeking convenient domestic travel options across India’s emerging markets.
The airline serves key destinations including Tirupati, Ahmedabad, Bhuj, Surat, Jamnagar, Hyderabad, Bangalore, Belgaum, Bidar, Kalaburagi, Hubballi, Indore, Mumbai, Nashik, Ajmer, Jodhpur and Ghaziabad and more.
Star Air’s commitment to best regional connectivity, easy flight booking options, premium in-flight services, and reliable flight services has positioned them as a preferred choice for travelers seeking convenient domestic travel options across India’s emerging markets.
The airline serves key destinations including Tirupati, Ahmedabad, Bhuj, Surat, Jamnagar, Hyderabad, Bangalore, Belgaum, Bidar, Kalaburagi, Hubballi, Indore, Mumbai, Nashik, Ajmer, Jodhpur and Ghaziabad and more.
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Project Overview
Project Scope
Complete airline website optimization covering technical SEO, content marketing, and flight route landing page optimization.
Primary Goal
Increase organic flight bookings and establish Star Air as the preferred choice for domestic flight tickets in India.
Yaandu Corporate Private Limited partnered with Star Air to implement a comprehensive airline SEO strategy designed to enhance their digital presence in the competitive Indian aviation market. Our mission was to transform Star Air’s online visibility through route-specific SEO optimization, flight booking conversion optimization, and targeted keyword strategies that drive qualified traffic and increase online flight bookings.
Yaandu Corporate Private Limited partnered with Star Air to implement a comprehensive airline SEO strategy designed to enhance their digital presence in the competitive Indian aviation market. Our mission was to transform Star Air’s online visibility through route-specific SEO optimization, flight booking conversion optimization, and targeted keyword strategies that drive qualified traffic and increase online flight bookings.
Client Challenges
Limited Online Visibility for Route-Specific Searches
Star Air faced significant challenges competing with established Indian airlines like IndiGo, SpiceJet, and Air India for organic search visibility. Star Air struggled to rank for important flight booking keywords for route-specific flight searches such as “Bangalore to Hyderabad flights”, “cheap flights Mumbai to Nashik”, and “flight booking Bengaluru to Bidar”.
Despite operating 23+ domestic destinations, their airline website wasn’t capturing high-intent flight booking traffic.
Despite operating 23+ domestic destinations, their airline website wasn’t capturing high-intent flight booking traffic.
Lack of SEO-Optimized Landing Pages
The absence of dedicated, SEO-optimized landing pages for individual flight routes resulted in poor conversion rates and missed opportunities for direct flight bookings. Users searching for specific routes couldn’t find targeted information about flight schedules, airfare deals, or booking options.
Technical SEO Issues
The website lacked proper technical SEO foundation including XML sitemaps, Google Search Console setup, and mobile optimization – critical factors for airline website ranking and user experience.
Poor meta descriptions and title tags.
Inadequate URL structure for flight routes.
Limited schema markup for flight information.
Slow page loading speeds are affecting user experience.
Content Gap for Aviation Industry Keywords
Limited aviation content marketing meant Star Air wasn’t capturing traffic for informational queries that lead to flight bookings, such as “flight booking tips”, “airline baggage allowance”, and “best time to book domestic flights”.
Competitive Market Pressure
Operating in India’s highly competitive aviation sector, Star Air needed to differentiate itself from major online travel agencies and established airline brands through targeted digital marketing.
Key Features & Services Offered
Results Achieved
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