Right Consultancy

Right Consultancy: SEO Service Portfolio

Industry

Supply Chain & Logistics

Platform

WordPress

Bussiness

Supply Chain & Logistics Consultancy

Services

SEO Services

About Client

Right Consultancy (RC Insight) is a leading provider of supply chain and logistics solutions based in Finland, specializing in sustainable, efficient, and innovative strategies that empower businesses to optimize their operations and achieve long-term success. Their offerings include tailored supply chain consultancy, end-to-end logistics solutions, advanced Power-BI analytics, ERP integration, and real-time supply chain visibility tools. Right Consultancy partners with companies across industries to streamline operations, enhance transparency, and drive measurable business outcomes.

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Project Overview

Yaandu Corporate Private Limited was engaged to provide comprehensive SEO services to enhance Right Consultancy’s digital presence and establish them as the go-to SEO expert for supply chain consulting services in Finland and internationally. Our mission was to transform their online visibility through strategic search engine optimization, positioning them ahead of competitors in the highly specialized logistics consulting market.

Primary Objective: Increase organic search visibility, drive qualified leads, and establish thought leadership in supply chain consulting Target Market: Businesses seeking CargoWise implementation, logistics optimization, and supply chain consulting services

Client Challenges

Limited Online Visibility

Right Consultancy faced significant challenges in ranking for competitive professional SEO services keywords related to their specialized CargoWise consultancy and logistics services. Their website lacked proper optimization for search engines, resulting in minimal organic traffic.

Weak Local SEO Presence

Despite being a Finland-based company serving international clients, their local SEO was non-existent, missing opportunities to capture location-based searches for logistics consulting services.

.Poor Technical SEO Foundation

The website suffered from critical technical SEO issues including missing meta descriptions, unoptimized URLs, absence of proper sitemap structure, and lack of Google Search Console integration, severely impacting their search engine rankings.

Lack of Authority Building

The absence of a structured link building services strategy meant Right Consultancy had limited domain authority and backlink profile, crucial for ranking in competitive B2B search results.

Inadequate Content Strategy

Without a strategic approach to keyword research and content optimization, Right Consultancy struggled to attract their target audience searching for specialized logistics consulting services.

Key Features & Services Offered

Comprehensive SEO Audit

Our SEO consultant team conducted an extensive technical and content audit, identifying over 47 critical optimization opportunities across Right Consultancy’s website infrastructure, content strategy, and competitive positioning.

Key Audit Components:

Technical SEO analysis and issue identification .

Competitor analysis for supply chain consulting keywords

Content gap analysis and optimization opportunities

Site architecture and user experience evaluation

Strategic Keyword Research

Executed comprehensive keyword research targeting high-intent, low-competition keywords specific to CargoWise consulting, supply chain optimization, and logistics services, identifying 200+ profitable keyword opportunities.

Research Focus Areas:

Primary keywords: CargoWise consultant, supply chain optimization

Long-tail opportunities: CargoWise implementation services Finland

Local keywords: logistics consultant Finland, supply chain consulting Helsinki

Commercial intent keywords: hire CargoWise expert, professional logistics consultant

SEO-Optimized Content Creation

Developed and implemented a strategic content calendar featuring keyword-optimized blog content designed to establish thought leadership while driving organic traffic for targeted search terms.

Content Strategy Highlights:

24 comprehensive blog posts covering CargoWise best practices

Industry-specific guides for supply chain optimization

Case studies showcasing successful implementations

Technical documentation optimized for search visibility

Technical SEO Optimization

Executed comprehensive technical optimization including meta title and description optimization, URL structure improvements, and essential technical infrastructure enhancements.

Technical Improvements:

Optimized 67 meta titles and descriptions for maximum click-through rates

Restructured URLs for better keyword relevance and user experience

Implemented sitemap with proper categorization and priority settings

Google Search Console setup with comprehensive monitoring and reporting

Authority-Building Link Building

Implemented a white-hat link building services strategy focusing on industry-relevant, high-authority websites to establish Right Consultancy as a trusted authority in supply chain consulting.

Link Building Achievements:

Secured 45+ high-quality backlinks from logistics industry publications

Guest posting on prominent supply chain management blogs

Resource page inclusions on CargoWise partner directories

Industry association and certification body citations

Local SEO Excellence

Established and optimized Right Consultancy’s local search presence through comprehensive Google My Business optimization and local citation building.

Local SEO Achievements:

Google My Business created, verified, and optimized with complete business information

Consistent NAP (Name, Address, Phone) across 25+ local directories

Local keyword optimization for Finland-based searches

Review management strategy implementation

Results Achieved

Significant Ranking Improvements:

Core service pages now rank on the first page of Google for high-value BOFU keywords, including supply chain consultancy Finland and logistics consulting services Helsinki.

Organic Traffic Growth:

Increase in qualified organic traffic within six months, driving more inquiries and demo requests from target industries.

Enhanced Local Presence:

Right Consultancy’s GMB listing appears in the top 3 local pack results for key local search terms, resulting in a 3x increase in calls and direction requests from potential clients.

Improved Technical SEO Health:

The website’s crawlability, indexation, and on-page SEO scores improved dramatically, as verified by Google Search Console and third-party audit tools.

Stronger Authority:

Acquired authoritative backlinks from industry-relevant sources, boosting the site’s trust and competitive positioning in organic search.

Ready to transform your business with results-driven SEO?

Contact Yaandu Corporate Private Limited today to discuss how our tailored SEO services can help your consultancy or B2B brand achieve higher rankings, increased leads, and measurable growth.

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