Star Air
Star Air: Aviation SEO Service Portfolio Consult Our Experts Industry Aviation & Travel Platform Ticket Booking Website Bussiness Flight Ticket Booking Website Services Complete SEO Optimization for Airlines and Flight Booking Website Enhancement About Client Star Air is India’s leading regional airline operating under the UDAN (Ude Desh ka Aam Naagrik) scheme, connecting tier-2 and tier-3 cities across the country. Established by the Sanjay Ghodawat Group in 2017, Star Air commenced operations in January 2019 with Bengaluru’s Kempegowda International Airport as its primary hub. The airline operates Embraer 145LR aircraft and serves over 22 domestic destinations including popular routes like Bangalore to Hyderabad, Mumbai to Nashik, and Ahmedabad to Surat. Star Air’s commitment to best regional connectivity, easy flight booking options, premium in-flight services, and reliable flight services has positioned them as a preferred choice for travelers seeking convenient domestic travel options across India’s emerging markets. The airline serves key destinations including Tirupati, Ahmedabad, Bhuj, Surat, Jamnagar, Hyderabad, Bangalore, Belgaum, Bidar, Kalaburagi, Hubballi, Indore, Mumbai, Nashik, Ajmer, Jodhpur and Ghaziabad and more. Professional SEO Service Agency Partner with Yaandu, the leading SEO service company that understands your business goals and delivers measurable results. Experience premium digital marketing services designed to elevate your brand above the competition. Get Free SEO Audit Project Overview Project Scope Complete airline website optimization covering technical SEO, content marketing, and flight route landing page optimization. Primary Goal Increase organic flight bookings and establish Star Air as the preferred choice for domestic flight tickets in India. Yaandu Corporate Private Limited partnered with Star Air to implement a comprehensive airline SEO strategy designed to enhance their digital presence in the competitive Indian aviation market. Our mission was to transform Star Air’s online visibility through route-specific SEO optimization, flight booking conversion optimization, and targeted keyword strategies that drive qualified traffic and increase online flight bookings. Client Challenges Limited Online Visibility for Route-Specific Searches Star Air faced significant challenges competing with established Indian airlines like IndiGo, SpiceJet, and Air India for organic search visibility. Star Air struggled to rank for important flight booking keywords for route-specific flight searches such as “Bangalore to Hyderabad flights”, “cheap flights Mumbai to Nashik”, and “flight booking Bengaluru to Bidar”. Despite operating 23+ domestic destinations, their airline website wasn’t capturing high-intent flight booking traffic. Lack of SEO-Optimized Landing Pages The absence of dedicated, SEO-optimized landing pages for individual flight routes resulted in poor conversion rates and missed opportunities for direct flight bookings. Users searching for specific routes couldn’t find targeted information about flight schedules, airfare deals, or booking options. Technical SEO Issues The website lacked proper technical SEO foundation including XML sitemaps, Google Search Console setup, and mobile optimization – critical factors for airline website ranking and user experience. Poor meta descriptions and title tags. Inadequate URL structure for flight routes. Limited schema markup for flight information. Slow page loading speeds are affecting user experience. Content Gap for Aviation Industry Keywords Limited aviation content marketing meant Star Air wasn’t capturing traffic for informational queries that lead to flight bookings, such as “flight booking tips”, “airline baggage allowance”, and “best time to book domestic flights”. Competitive Market Pressure Operating in India’s highly competitive aviation sector, Star Air needed to differentiate itself from major online travel agencies and established airline brands through targeted digital marketing. Key Features & Services Offered Comprehensive SEO Audit & Technical Optimization Our SEO experts conducted an in-depth website audit to identify critical SEO issues affecting Star Air’s search performance: Technical SEO analysis covering site speed optimization, mobile responsiveness, and crawlability. Competitor analysis of leading airlines and OTAs in the flight booking market. . Keyword gap analysis to identify untapped opportunities in aviation SEO. Website architecture optimization for improved user experience and search engine crawling. Key Keywords Targeted: airline SEO audit, flight booking website optimization, aviation technical SEO, airline website analysis. Star Air Route-Specific Keyword Research We developed a comprehensive keyword strategy focusing on high-intent flight booking keywords and route-specific searches: Primary Keywords: “Star Air flights”, “Star Air booking”, “Star Air flight tickets” Route-Specific Keywords: “Bangalore to Hyderabad Star Air”, “Mumbai to Nashik flights”, “Bengaluru Bidar flights”. BOFU Keywords: “book Star Air online”, “Star Air ticket booking”, “Star Air flight prices”, “Star Air reservations”. Long-tail Keywords: “Star Air flights Bangalore to Tirupati”, “Star Air baggage allowance domestic flights”. Strategic Focus: Targeting transactional keywords with high commercial intent to drive direct bookings and reduce dependency on third-party booking platforms. Route-Specific SEO Landing Pages Development Created dedicated landing pages for each of Star Air’s 23 domestic routes, optimized for flight booking conversion: Content Strategy: Each page features route-specific information, flight schedules, fare details, and booking CTAs. SEO Optimization: Strategic placement of primary and secondary keywords with natural content flow. User Experience: Mobile-first design with fast loading times and intuitive booking process. Local SEO Elements: Integration of city-specific information and travel guides. Sample Landing Page Structure: H1: “Book Star Air Flights from Mumbai to Hyderabad Best Airfare Deals” H2: “Star Air Bengaluru Flight Schedule & Timings” H3: “Why Choose Star Air for Goa Flights?” Meta Optimization for Flight Routes Implemented strategic meta optimization across all route pages and key website sections: Title Tags: Optimized for flight booking keywords with compelling CTR-focused messaging. Meta Descriptions: Crafted to highlight Star Air’s unique value propositions and encourage click-throughs. URL Structure: Clean, SEO-friendly URLs following aviation industry best practices. Example Meta Tags: Title: “Book Star Air Bangalore to Hyderabad Flights | Starting ₹2,499 | 15kg Free Baggage” Description: “Fly Star Air from Bangalore to Hyderabad with free 15kg baggage, complimentary meals & priority boarding. Book online for best fares!” HTML Page Design & Development Developed mobile-responsive HTML pages for each flight route with a focus on conversion optimization: Clean Design: Modern, user-friendly interface optimized for the flight booking experience. Fast Loading: Optimized images and code for superior page speed. Conversion Elements: Strategic placement of booking buttons, fare displays, and contact information. Schema Markup: Implemented airline schema for enhanced search result visibility Strategic Content Marketing for Aviation Our aviation content … Read more